Guinness Nigeria recently hosted its flagship creative event for the Black Shines Brightest Campaign “Guinness Bright House” at Queens Park, Oniru. The platform brings a truly immersive experience to consumers as Guinness continues to champion culture and cheerlead Nigeria’s brightest Talents.
On Saturday, October 16th, the doors of the Bright House swung open as streams of Talented Individuals converged at different rooms where creative masterclasses on art, music, photography and fashion were hosted. The Art room was home to a beautiful art exhibition and a monumental collaborative art piece led by 4 artists – Francis Jide, Opeyemi Olukotun, Sweetart Gbemisola, & Oshioma Igwonobe.
The music room commanded the largest flow of creatives comprising of budding musicians, and music business enthusiast learning soft skills and outstanding tips from the industry’s top professionals; Meji Alabi, Isioma Idigbe, Aibee, Godwin Tom and Rima Tahini. The music session hosted by Simi Drey, ended with an explosive workshop by producer, “Obah” Blaisebeats.
The Bright House photo room took eager learners from a desire to learn to a need to practice aesthetically magic tricks shared by Anny Roberts, who also gave all students perfect digital souvenir with free photo session. Lastly, the Fashion room hosted by Brand Ambassador Prince got converted into a mini fashion runway unveiling new Guinness merch – The Guinness SS21 BSB Collection designed by Drik. The multi-dimensional experience of the Bright House Masterclass reiterates Guinness commitment to inspiring optimism and creativity in young people.
At 17:59, the real magic of the bright house was unleashed. Guinness showcased the true essence of Black Shines Brightest with a perfect environment to unwind and enjoy the bold aroma and flavours packed in an ice-cold Guinness.
Colourful creatives, personalities and guests present could taste and feel Guinness richness and depth in character complemented by electrifying performances from DSF, Ckay, Buju, Cavemen and lots more. Highlight of the spectacle was a surprise performance by Fireboy DML and grand unveil of Adekunle Gold as new Brand Ambassador, a contemporary match to the character of Guinness.
Speaking about the experience, Uche Nwalie, Marketing Manager, Guinness Nigeria, explained; “Guinness Bright House Event is our wonderland for Talented Individuals to come together, share ideas and shine bright with unbridled freedom over an ice-cold Guinness.”
With millions of online impressions, Guinness Bright House Party was a certified success. If you missed out, make sure you keep an eye on @GuinnessNGR on Instagram and Guinness Nigeria on Facebook page for a recap of the spectacle. You can also follow the hashtags #GuinnessBrightHouseParty #Blackshinesbrightest #Madeofmore on social media.
