Rhythm Unplugged and Flytime Fest once again delivered an electrifying showcase of music, culture, and celebration as thousands of fans gathered at the Eko Convention Centre for two of the season’s most anticipated live music experiences. United under the theme A Flytime with Martell, the events brought together sound, energy, and bold expression in moments that defined the city’s festive season.
Building on an established and meaningful partnership with Flytime Group, Martell returned with a clear purpose: to elevate the atmosphere through bold, thoughtfully curated brand moments that brought its spirit of audacity to life. A Flytime with Martell reflected the brand’s commitment to celebrating music culture as it unfolds; immersive, expressive, and unapologetically bold.
Spanning multiple days of unforgettable performances by leading Afrobeats and international artists, the festival reached a defining high with an electrifying headline performance by Davido, Martell’s Global Ambassador. His commanding stage presence and crowd-moving delivery captured the energy of the moment, reinforcing Martell’s long-standing connection to contemporary music and its most influential voices.
Evane Chenuet, Marketing Director, Pernod Ricard Nigeria, said, “Our continued partnership with Flytime Fest reflects Martell’s deep commitment to culture, Afrobeats, and to the power of music as a platform for bold self-expression. A Flytime with Martell is about creating cultural experiences that bring together the voices shaping today’s sound and tomorrow’s influence. By showing up consistently, we are reinforcing Martell’s role as a brand that doesn’t observe culture from the sidelines, but actively contributes to it with audacity, purpose, and respect for craft.”
Throughout Rhythm Unplugged and Flytime Fest, Martell elevated the experience through bespoke experiences and curated moments that reflected the House’s heritage, excellence, and audacious approach. From signature cocktail moments to immersive brand touchpoints, A Flytime with Martell seamlessly complemented the rhythm of each event while celebrating individuals who dare to stand out.
The collaboration between Flytime Group and Martell highlighted the evolving intersection of music, lifestyle, and global brands within Nigeria’s creative economy. From the stage to the crowd, A Flytime with Martell was marked by high energy, shared celebration, and unforgettable moments that resonated with music lovers and cultural tastemakers alike.
With Rhythm Unplugged and Flytime Fest now concluded, A Flytime with Martell stands as a testament to the power of authentic cultural alignment; bringing together sound and bold expression in a way only Martell can.
Martell – Be the Standout Swift.
Drink Martell Responsibly. 18+
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits.
Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Imperial Black Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Inverroche Gin, Olmeca Tequila, Malibu Liqueur, and GH Mumm Champagne.
About Martell
Founded in 1715 by Jean Martell, the House of Martell is the oldest of the great cognac houses and a symbol of audacity, mastery, and refinement. For over three centuries, Martell has celebrated those who dare to move differently, guided by curiosity, courage, and the pursuit of excellence. At the heart of the House stands The Swift, Martell’s timeless emblem of freedom, vision, and forward motion. It represents a spirit that never stands still, a commitment to rise above convention and redefine what refinement means in every era.
From the iconic Martell XO to the boundary-breaking Martell Blue Swift, every creation reflects a legacy of craftsmanship and an invitation to live boldly, purposefully, and with audacity. For more information, visit martell.com or follow @martellofficialnigeria
