Jameson Irish Whiskey is set to spark the holiday spirit in Lagos with the return of its “12 Days of Christmas” experience, an immersive festive tradition designed to bring good people together through warmth, community, and moments worth remembering.
This year’s edition, themed “Spread The Cheer,” will once again transform Ikeja City Mall from December 21st, 2025, to January 1st, 2026, into a lively Christmas hub anchored by Jameson’s signature Giant Jameson Christmas Tree. A holiday favorite, the tree continues to stand as a symbol of unity, creativity, and sustainability, reflecting the brand’s commitment to meaningful experiences that go beyond celebration.
As part of Jameson’s continued dedication to responsible brand experiences, this year’s Giant Christmas Tree is created using 2,200 recycled bottles, which not only reinforces Jameson’s sustainability values but also spotlights the power of creativity in reducing waste and reimagining festive traditions.
What to Expect This Year
From December 21, 2025, to January 1, 2026, guests can look forward to a rich and immersive program of activities inspired by what Jameson is known for—music, craft, culture, and community.
The experience will feature:
The Tree commissioning event, Cocktail Lab experience, Games & Arcade, Carol & Design a Card Corner, Sip/Create & Santa Jameson, Owambe, Silent Disco & Karaoke Night, Candle Art & Gifting Corner, Bingo Day & Grills Fest, Open Mic Night & Perfume Making, Fireworks, Countdown Groove & Neon Party, and a New Year’s Concert.
Speaking on the 2025 Christmas activation, Evane Chenuet, Marketing Director, Pernod Ricard, said, “Christmas is a time that naturally brings people together, and that spirit mirrors what Jameson stands for. With this year’s theme, ‘Spread The Cheer,’ our goal is to create a warm, meaningful, and easygoing space where our consumers can unwind, connect, and celebrate the season.”
Whether you’re joining a workshop, enjoying the music, taking a moment by the tree, or raising a glass with friends, Jameson invites everyone to #SpreadTheCheer at Ikeja City Mall and experience the warmth, connection, and spirit of the holidays shared the Jameson way.
