What a start to Flytime Fest 2023! Coca-Cola Rhythm Unplugged kicked off Flytime Fest at the Eko Convention Centre with a global lineup of talents. Each artist delivered a spectacular show, fueling the audience’s excitement and setting the tempo for the days ahead. From the young to the young-at-heart, everyone danced like nobody was watching.Attendees enjoyed energetic performances by Roddy Ricch, Fireboy, Iyanya, Ajebo Hustlers, BNXN, Brazy, Fave, Mayorkun, Spyro, Wurld, Bloody Civilian, Blaqbonez, Raybeykah, Seyi Vibez, Shallipopi, Smaya, Victony, and a surprise from a surprise performance by the queen of Afrobeats, Tiwa Savage.
Fly Village commenced, giving guests an opportunity to explore exclusive brands, artistic wonders, and culinary delights, offering an immersive experience that went beyond music. Attendees engaged in live artistry, indulged in exclusive shopping, and savored the flavors of Flytime Fest.
A Press Conference was held giving a sneak peek into what is now Africa’s most monumental music and entertainment festival. Joined by industry luminaries, Cecil Hammond, the visionary founder of Flytime Promotions, headlining artist Roddy Ricch and Coca-Cola Executive Yusuf Murtala, revealed plans to make the festival a fully immersive experience for all guests
During the press conference, Roddy Ricch expressed his fondness for the warm welcome received, “I’m overwhelmed by how the city embraced me. The people exude such warmth, and I can’t wait to return, immerse myself in the local culture, play football with the locals, and soak in the richness of this region.”
Mr. Cecil Hammond, Founder and CEO of Flytime Promotions, shared his vision for the future, saying, “At Flytime, our focus has always been to offer a platform for the world to experience our best-in-class Afrobeats talents, both established and emerging. As we move towards our 20th year in the industry, we remain dedicated to driving excellence in all that we do and will continue to push boundaries to make Nigeria proud, not only on the continent but around the world.”
Mrs. Keke Hammond, COO of Flytime Promotions, expressed her excitement about this year’s fest “Central to our mission at Flytime, we remain committed to providing the best security, accessible access for those with special needs, and giving back to our community through Road14 Studios. With the 20th year on the horizon, the best is yet to come.’
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Alongside the highly-anticipated 2023 lineup, Flytime Fest 2023 is proudly sponsored by Coca-Cola, Premier Lotto (Baba Ijebu), Magicline Films, Clane, Cene+, Desperados, Heineken and Road14 Studios. Moët & Chandon and Hennessy are the official alcohol sponsors for Coca-Cola Rhythm Unplugged, and the performances of Kizz Daniel and Asake on December 21, 23, and 25. Martell Cognac serves as the official spirits sponsor for Davido’s exceptional performance on December 24.
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Flytime Fest is Africa’s biggest music and live entertainment festivals, featuring a diverse lineup of genres and talents from the continent and beyond. Organized by Flytime Promotions, Nigeria’s leading full-service entertainment company with 19 years of experience in producing world-class events, these festivals are known for their exceptional production standards, multisensory experiences, and safety focus. Attracting thousands of attendees from within and beyond the continent, the festivals celebrate and showcase the richness and diversity of African music and culture, providing a platform for both emerging and established artists to reach a global audience. Rhythm Unplugged, Nigeria’s longest-running concert, is an integral part of this vibrant brand story, adding its unique legacy to the festivities.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
