On Saturday, July 12th, 2025, global Scotch whisky brand Chivas Regal is set to host the first-ever The Chivas Palace in Abuja, an immersive experience that redefines what modern luxury looks and feels like.
The Chivas Palace, a bold, one-of-a-kind experience, represents a unique celebration of Chivas’ luxurious yet boldly expressive approach to modern lifestyle. Rooted in Chivas Regal’s enduring spirit of tenacity and collective success, the experience speaks to Nigeria’s self-made generation – creators, professionals, and culture trailblazers who are reshaping what success means in the modern world.
The Chivas Palace will host over 200 guests for an evening of high energy, style, craftsmanship, and expression in honour of the newly redesigned Chivas 18 bottle, a relaunch of one of the most iconic bottles in the brand’s portfolio.
For one night only, the venue will be transformed into a luxurious world where style meets ambition and street culture meets nobility, bringing Chivas’ new “street regal” identity to life. With bold installations, live performances, and curated whisky tastings with guided education, guests will experience an atmosphere that celebrates progress, community, and elevation – all core to Chivas Regal’s ethos.
“It’s a moment,” said Evane Chenuet, Marketing Director at Pernod Ricard Nigeria. “We’re celebrating those who are building their own success stories and inviting them to rise with us. Because at Chivas, we believe when I rise, we rise.”
The Abuja edition of The Chivas Palace builds on the brand’s ambition to place Chivas at the heart of culture, leveraging pillars such as art, fashion, sports, and music to drive reappraisal and connect with a new generation of whisky drinkers. Guests are encouraged to dress with purpose, embodying bold, elegant, and distinctively Nigerian interpretations of modern nobility.
