The Jameson Christmas Tree Experience continued its holiday festivities with a spectacular cultural affair on “Owambe Day,” which combined traditional attires, live music, and interactive fun. Taking place in Ikeja City Mall, the evening enveloped visitors in a remarkable celebration of Nigerian heritage and Jameson’s signature spirit of connection.
Guests arrived dressed in varying traditional attire, transforming the venue into a tapestry of colours and patterns that mirrored Nigeria’s diverse cultural history. They were greeted with complimentary Jameson cocktails upon entry, setting the tone for an evening of warmth, hospitality, and celebration.
Thorpeedoh Band, the night’s headliners, gave a spectacular live performance featuring a
saxophonist and a seamless blend of genres. Its upbeat music kept the audience on its feet, while a DJ added sets that gave the event a modern touch. They worked together to create an Owambe environment that kept people dancing and singing late into the night. King Kamsi, the charismatic host, engaged guests by urging them to share their experiences on social media. He invited guests to share how they learned about the event, establishing a sense of community among the attendees. The night’s theme was present in every interaction, reminding everyone that the greatest way to celebrate is with old and new friends.
No Owambe is complete without tasty food. A variety of gourmet junk food paired with Jameson cocktails, gave customers a complete cultural experience. Whether they were sipping their favourite cocktail or trying local specialties, the evening provided a delectable variety of flavours to satisfy every taste profile.
“Owambe Day brought tradition, music, and togetherness to the Jameson Christmas Tree
Experience,” stated Bodam Taiwo, Head of Portfolio for Pernod Ricard Nigeria. “We are delighted to have shared a night of Nigerian culture and celebration with our community. It really portrays the essence of the season—togetherness, pleasure, and good times!”
The Jameson Christmas Tree Experience wrapped up its incredible run at Ikeja City Mall on January 1, 2025, leaving guests with lasting memories. Each day brought a dynamic new theme, immersing attendees in a world of interactive activities that celebrated Jameson’s commitment to connection, creativity, and ethical entertainment.
Stay tuned to @JamesonNgr on social media for updates and use the hashtags #JamesonTree2024 to keep up with all the tales.
